|Chamber Hosting Two-Hour Dale Carnegie Seminar on Creating Loyal Customers|
The Greater Hazleton Chamber of Commerce is hosting a seminar entitled Creating Loyal Customers. The seminar is being presented by Dale Carnegie and will give attendees a greater understanding of why customers defect, a way to examine their own beliefs on customer service, six keys to delivering extraordinary service, and techniques for building relationships and following-up with customers.According to experts, more than 50% of customers will discontinue doing business with a company not because of price or quality, but because of negative experiences in dealing with the human side of doing business. Today’s customer is more educated, better prepared, and has more alternatives than ever before. In this regard, research indicates that merely satisfying customers is not enough. In order to turn customers into fans who will not only remain loyal to your product or service, but will spread the good word, you need to exceed expectations and provide exceptional customer service.
Customer satisfaction is about the basics: quick response time, patience, knowledge, friendliness, good follow-up, and caring. Good customer service is about people skills and relationship building, whether it's over the phone or face-to-face. Exceptional customer service is about differentiating your organization from the competition, and creating customer loyalty.
At the completion of this module, participants will be able to: Increase customer loyalty through exceptional customer service; Apply principles to exceed customer expectations; Use creative follow-up techniques to build relationships.
To join The Chamber, please download, complete and fax or mail this form to the Chamber.
(Call 570-455-1509 for membership fee, based on company size.)